In AdvocaCinema, or advocacy video, the moving image language of digital film is the storytelling tool...where the advocacy is the story. And the ultimate story objective is to transform the contents of human consciousness from fragmentation to wholeness. The essential goal of any advocacy is to make everyone be the best he/she can be, in his/her own unique way, which expresses in being a unifying and constructive member of the community.
An advocacy video could be a visual story to make people aware of environmental, human rights, or other social issues, towards engendering social responsibility. But just as creativity is not confined and limited to the Fine Arts, so is advocacy not confined to such institutionalized activist thrusts, but to anything that helps awaken in people their inner creative unifying nature. This may be simply advocating the appreciation of beauty in the awesome miracle of life all around us. It could simply be a string of candid close-ups of smiling faces of people of all ages and walks-of-life, infecting the viewer to light up into a smile...thus for a moment reconnecting him/her with his/her true nature.