Facilitator - The Film Gym
Surf Reyes has over 30 years of experience in film and video production. From a struggling career in painting and music, he joined ABS-CBN television network in 1969 as Executive Producer. He later joined SCAN, then the leading commercial production house, as Executive Producer. He then moved to Ace-Compton Advertising, Inc. as film and TV Producer, and soon headed the agency's Commercial Production Department. He has since been working as a Director / Cinematographer of his own Production Company producing commercials and documentaries for the past 25 years. Surf has many award winning commercials including the IBC-13 three-minute "Pinoy ang Dating" that won the best station ID award in the Gawad CCP. He also did award winning commercials for Philippine Airlines, with the "Jason" TV ad that won the gold in a past Ad Congress, and another "As the rest of the country sleeps..." winning the Best Institutional award at the Catholic Mass Media Awards; and another ad, "Fiesta", produced for PAL (Japan), which was shown all over the world. In all of these commercials, Surf conceptualized and wrote the scripts as well as being Director and Cinamatographer. Documentaries he did include one for Clark International Airport, "History of the Filipino People" for National Museum, a one hour TV show, "Mga Bayaning Walang Ningning" for National Electric Administration, etc.
Surf was the founding Director of the Mowelfund Film Institute, and also taught filmmaking in schools and universities. Some of his students include Raymond Red, the first Filipino to win at Cannes, Mac Alejandre, Mark Meilly, Yam Laranas, and many others who are now Directors and Cinematographers in their own right in Advertising and Cinema. Surf is also the founding President of LOVE Foundation (Laboratory On Value Education). He holds creativity and value education workshops. He has also been holding a countrywide series of video production workshops for community development groups and environmental advocates, towards what he calls AdvocaCinema. Surf is commited to the advocacy of using the powerful tool of video for developmental communications, or uplifting of consciousness, and ultimately towards the democratization of video making, or bringing video making into the hands of more and more people for true people-empowerment. Surf is a 2007 Gawad Daluyan awardee of the Independent Filmmakers Cooperative (IFC) "For being a constant source of influence and whose life-long efforts in promoting, inspiring and educating filmmakers and the audience are crucial to the development of the independent community."
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Comments
Very impressive achievement. Keep the fire aglow. And continue inspiring would-be filmmakers as you did for others who were was just still dreaming of becoming ones. I speak for those who benefitted from your earlier endeavor to make film education accessible to the marginalized. I was one of them. Former Mowelfund Scholar (AMPACT)