Surf Reyes has over 40 years of experience in film and video production. From a struggling career in painting and music, he joined ABS-CBN television network in 1969
as Executive Producer. He later joined SCAN, then the leading commercial production
house, as Executive Producer. He then moved to Ace-Compton Advertising, Inc. as film
and TV Producer, and soon headed the agency's Commercial Production Department.
He has since been working as a Director / Cinematographer of his own Production
Company producing commercials and documentaries for the past 35 years.
Surf has many award winning commercials including
the IBC-13 three-minute "Pinoy ang Dating" that won
the best station ID award in the Gawad CCP. He also
did award winning commercials for Philippine Airlines,
with the "Jason" TV ad that won the gold in a past Ad
Congress, and another "As the rest of the country
sleeps..." winning the Best Institutional award at the
Catholic Mass Media Awards; and another ad, "Fiesta",
produced for PAL (Japan), which was shown all over
the world. In all of these commercials, Surf
conceptualized and wrote the scripts as well as being
Director and Cinamatographer.
Documentaries he did include one for Clark
International Airport, "History of the Filipino People"
for National Museum, a one hour TV show, "Mga
Bayaning Walang Ningning" for National Electric
Surf was the founding Director of the Mowelfund Film Institute, and also taught
filmmaking in schools and universities. Some of his students include Raymond
Red, the first Filipino to win at Cannes, Mac Alejandre, Mark Meilly, Yam Laranas,
and many others who are now Directors and Cinematographers in their own right
in Advertising and Cinema.
Surf was the founding President of LOVE Foundation (Laboratory On Value Education). He is also the founding President of Love Being, Inc. (http://www.lovebeing.net/) He holds Awakening Creativity, Value Education, Inner Ecology, and Applied Mysticism workshops. He has also been holding a countrywide series of advocacinema workshops for students, teachers, community development groups and environmental advocates. Surf is commited to the advocacy of using the powerful tool of digital film for developmental communications, or uplifting of consciousness, and ultimately towards the democratization of filmmaking, or bringing filmmaking into the hands of more and more people for true people-empowerment towards personal and social transformation.
Surf is a 2007 Gawad Daluyan awardee of the Independent Filmmakers Cooperative (IFC) "For being a constant source of influence and whose life-long efforts in promoting, inspiring and educating filmmakers and the audience are crucial to the development of the independent community."